The Changing Landscape of Skincare

The Skincare is changing faster than ever. Gone are the days when beauty and skincare brands with highly irresponsible use of chemicals in their products were hotselling.

Now the world and especially the younger generation has shifted towards new age beauty brands that are natural, organic and chemical-free. However expensive, these brands give better protection and care for the skin of the new age generation which prefers sustainability over price.

New age skincare brand such as Skög, a Swedish skincare brand being manufactured in India, is one of the leading brands in skincare which manufactures sustainable, organic, natural and chemical free skincare products.

Even platforms such as Nykaa are now promoting sustainable brands because that's what the consumer is demanding.

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